Another athlete just closed in on a name, image, and likeness (NIL) deal, but he’s not in it for the love of money, but more so for the love of the game.
NJ.com reports that 17-year-old sophomore point guard Elliot Cadeau just secured a five-figure NIL deal with Swedish company Vitamin Well. The Swedish Bergen Catholic student — signed to Roc Nation Sports – has reportedly become the first American high school athlete to sign an international NIL deal.
“It means a lot,” Elliot told NJ.com. “I really try to embrace my international side so working with companies over there in Sweden, I feel proud of that.”
Statement From Rebecka Dahoud, Spokesman For Vitamin Well, According To NJ.com:
“We are excited to have Elliot as a part of the Vitamin Well Group, as our first basketball player for our Barebells brand [which also makes nutritional bars and water]. He is a fantastic player both on and off the court. We are looking forward to follow his career overseas.”
For The Love Of The Game
Contractually, Elliot will need to create two posts per month on social media for Vitamin Well and it has been said that he is “not concerned with the money.” Instead, his priority is to “spread the love of basketball.”
What’s more, Vitamin Well will offer free basketball camps starting in Sweden in July, in which Elliot will be in attendance.
“We feel that even though it might not be millions of dollars, this is something that will build Elliot’s brand,” Elliot’s mother Michelle Cadeau said, according to NJ.com. “And what’s more important to us is that it’s a company that’s willing to help us help kids in Sweden.”
She continued: “Sweden is a country of people that look like me, so this is a chance for Elliot to be able touch those kids that usually don’t get basketball because it’s too expensive.”