Cardi B is helping to lead the way for Playboy’s comeback as its first-ever creative director in residence.

Under her title, the rapper will play a role in the adult entertainment firm’s Centerfold — a creator-led platform that aims to compete with OnlyFans, Entrepreneur reports.

“It is a dream come true to officially join the Playboy family. I can’t believe this is real,” she shared in a statement. “For as long as I can remember, I have felt connected to Playboy. It is truly an original platform for uncensored creativity and I am inspired by its incredible legacy of fighting for personal freedoms. I already have so many ideas, I can’t wait!”

The project’s launch will be developed in the Metaverse, according to the outlet.

Playboy Meets The Metaverse

As Playboy is in its rebrand era, the company is going full force into the door of possibilities of what the virtual world can offer its talent and fans.

“In the metaverse or virtual Playboy Mansion we can reach an audience on a global basis, and we can do that by selling different tiers of membership,” CEO Ben Kohn told The Edge. I believe consumers today want a lifestyle, they want to go have fun in their lives, especially after two years of being locked down in their homes.”

Centerfold's Upcoming Launch

According to Forbes, Kohn bought Dream — a social content platform — for $30 million, which led the way for the OnlyFans rival to allow women to control their own content.

While official details of what’s to come for the platform haven’t been fully revealed yet, with Cardi B as a lead and fellow creative visionaries, the team has already gotten the ball rolling of brainstorming ways to dominate in the virtual space.

One way they plan to do so is by “building the digital Playboy Mansion, using blockchain and the fees,” Kohn said.

The Launch Date

According to the Los Angeles Times, Centerfold began operations in the fourth quarter of 2021 and will reportedly launch next month.