La La Anthony wears many hats — businesswoman, actress, television personality, author, and investor.
According to a press release, in her latest venture, she put on her investor hat with an investment in LEUNE, a California-born cannabis brand — founded by Nidhi Lucky Handa — with a focus on shedding light on social injustice.
“LEUNE is honored to be part of the cannabis community – the constant excitement and growth potential is part of what keeps us dancing on our toes. We also realize that being in our industry comes with a platform – an ability to use our voice and help bring awareness to social injustice and inspire true, positive change. There is a mountain of work to be done, and beyond the fad buzzwords and headlines of the week, we’re here for as long as it takes,” the company website says.
One of LEUNE’s recent actions include a partnership with the Last Prisoner Project, an organization working to end marijuana convictions. In January of 2021, the company launched an All-In-One Vaporizer Piña DayDream. The net proceeds from the product were donated to the Last Prisoner Project.
LEUNE’s social initiatives proved to be the right fit for Anthony, who struggled to find a cannabis company to support.
“I’ve been seeking to make an investment in the cannabis space for quite some time, but never found a brand that resonated with me until I came across Nidhi and her products,” said La La Anthony in a press release. “Founded by an extraordinary woman of color, LEUNE has both a mission and aesthetic that really strikes a chord.”
Anthony joins the ranks of other high profile investors who participated in LEUNE’s $5 million raise, which include Los Angeles player Carmelo Anthony, sports agent Rich Paul, and Houston Rockets player John Wall — who are all equally as ambitious to help reform cannabis-related crimes.