Whenever Andre 3000 makes a rare appearance, you know it’s going to be good.
As previously reported by AfroTech, earlier this year Tremaine Emory was named as the streetwear brand’s creative director by its founder James Jebbia. Emory’s onboarding onto the team was the “first major creative appointment since Supreme was acquired by VF Corp for $2.1 billion in late 2020.” Previously, he has received co-signs from Kanye West, Lil Uzi, and more.
“It’s an extremely exciting chapter for Supreme and this can only be a positive move – Tremaine will definitely bring something new and thoughtful to the brand that we haven’t seen yet,” Supreme collector and Jebbiah’s close friend Ross Wilson told British GQ at the time.
Now, Emory is doing just that alongside Andre 3000.
On Aug. 20, Supreme’s Instagram page posted the first peek into the collaboration. According to the outlet, the photoshoot stands as Supreme’s “most viral moment thus far.” The campaign features the rapper wearing a white Supreme tee with his signature army jacket and overalls.
The shoot was led by New York photographer Deana Lawson, whose work has been featured in the likes of the Museum of Modern Art, Whitney Museum of American Art, and the Art Institute of Chicago.
Her longtime experience of capturing Blackness with her lens paired with Emory’s “ethos of music, emotion, and amplifying both Black art and experience.”
While the lookbook has been revealed, reports have started to ponder on whether Andre 3000’s photo could possibly be placed on a tee.
“Loyal fans of the imprint know that whenever it taps a figure of this stature for a photoshoot, it likely means that they will likely be the featured guest on its seasonal photo tee,” HYPEBEAST reported.