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Juelz Santana Claims Supreme Capitalized Off Of Him And Jim Jones Popularizing The Brand In 2006

Once a brand becomes successful, should people who publicly endorsed it before it blew up be compensated for it to an extent? Juelz Santana and Jim Jones believe so.

Nov 28, 2022

For His Supreme Debut, Andre 3000 Worked With The Company's Black Creative Director And Was Shot By A Black Photographer

Whenever Andre 3000 makes a rare appearance, you know it’s going to be good. Boardroom reports that the Hip-Hop icon is set to be the face of Supreme’s Fall/Winter 2022 collection. View this post on Instagram A post shared by Supreme (@supremenewyork) As previously reported by AfroTech, earlier this year Tremaine Emory was named as the streetwear brand’s creative director by its founder James Jebbia. Emory’s onboarding onto the team was the “first major creative appointment since Supreme was acquired by VF Corp for $2.1 billion in late 2020.” Previously, he has received co-signs from Kanye West, Lil Uzi, and more. “It’s an extremely exciting chapter for Supreme and this can only be a positive move – Tremaine will definitely bring something new and thoughtful to the brand that we haven’t seen yet,” Supreme collector and Jebbiah’s close friend Ross Wilson told British GQ at the time. Now, Emory is doing just that alongside Andre 3000. On Aug. 20, Supreme’s Instagram page posted the...

Aug 22, 2022

Lil' Kim's Supreme Collab Inspired By Her Debut Album Sells Out Within Minutes Of Its Drop

The impact of Lil’ Kim’s debut in Hip-Hop forever reigns. REVOLT reports that the rap legend’s capsule collection with Supreme sold out just minutes after it dropped on April 14. “Wowwww! Everything sold out in 2 and a half minutes! God is Good! Thank U so much for your support,” Lil Kim shared via Instagram, according to REVOLT. The collaboration between Brooklyn’s finest and the New York-bred clothing and skateboarding brand reportedly features a T-shirt, a short-sleeve button-down, and a skateboard. Covered on each item is Lil’ Kim’s iconic photo — taken by Michael Lavine — from the promotional poster for her debut album “Hard Core.” The shirt is also inscribed with “To Supreme, Love Lil Kim” on the front while the back has “Hot Damn Ho Here We Go Again” from “Quiet Storm (Remix)” — which is well known as one of the best verses of her career.

Apr 18, 2022

Supreme Names Tremaine Emory, The Founder Of Kanye West-Approved Denim Tears, As Its Creative Director

Supreme announced a new creative director to oversee and lead its innovative vision for streetwear fashion in the right direction. The clothing brand has appointed Tremaine Emory — the founder of Denim Tears — for the role, in what Business of Fashion is calling its “first major creative appointment since it was acquired by VF Corp for $2.1 billion in late 2020.” Under his position, Emory will work with Supreme founder James Jebbia and the duo, as well as the design team, to keep streetwear front and center of the brand. “It’s a good move for Supreme,” Supreme collector and Jebbiah’s close friend Ross Wilson told British GQ. “When VF acquired the brand both parties promised the basic infrastructure, core team, and method of working would remain the same, so it’s good to see James sticking to his guns and bringing on board a close friend of the brand who gets it, rather than a corporate hire who doesn’t.” He continued: “Everything James Jebbia does is so carefully considered and this...

Feb 17, 2022