This artificial intelligence (AI) entertainment startup is looking to make connecting easier for both executives and creatives.

tap. — a digital entertainment marketplace app — raised $1.8 million in a pre-seed funding round, according to a press release shared with AfroTech.

Investors included the likes of Grammy-nominated singer Wil Merrell, “Transformers” actor Remi Adeleke, and the CEO of Artists Housing Kelvn Zuma.

“In the ever-changing business of entertainment, opportunity is key. Tools like tap. make us all reachable and attain level all in one place,” said Merrell in a press statement. “I chose to invest in tap. because this platform is ahead of its time and in my opinion, one of the leading sustainable and reliable tools that will soon become our industry’s standard in the very near future.”

“As a filmmaker, I’m looking forward to seeing how tap. takes on Hollywood, Nollywood, Bollywood, and other film/tv markets by storm,” Adeleke said in a press release.

In addition to helping entertainment executives and creatives connect in the industry, tap. aims to support film financiers and entertainment professionals. According to the press release, the patented AI technology is the first of its kind and cuts expenses, time, and effort by 420 percent.

Courtesy of tap.

“What makes it unique is that the IP protected features of the software allows big and small production studios the ability to network, book the entire cast, and manage all conversations and documents without ever leaving the app,” the press release describes.

The pre-seed funding is set to help advance tap.’s production program in collaboration with active productions such as Marvel DC, HBO, Disney, and more, train, accelerate and deploy the machine learning technology and introduce new products.

 

Courtesy of tap.

“We are excited to grow our network of support around the tap. app through the latest funding round, which will enable is to execute our strategic company objectives, drive impact within the tech and entertainment industry as well as scale our operations,” said tap. Founder and CEO Jean-Que Dar. “At tap., we believe accessibility is a part of career success especially in the entertainment Industry. With the support of our investors, we are on a path that addresses the needs of our industry by enabling professionals with the tools to build their own legitimate network.”