50 Cent's Sire Spirits

According to a press release, the Sacramento Kings will embark on a multi-year partnership with philanthropist and entrepreneur Curtis “50 Cent” Jackson’s premium wine and spirits company, Sire Spirits, and his charity, the G-Unity Foundation.

The joint effort will continue the Kings’ mission to empower diverse companies.

To prove this, Sire Spirits will become the official premiere champagne partner.


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What's To Come

In addition, Jackson’s G-Unity Foundation and the Kings will provide the Sacramento youth with scholarships throughout the season.

50 Cent will also get candid about his career path and the G-Unity Foundation during a dinner for the Kings and Queen Rise Co-Ed Youth Sports and Mentoring League players and coaches. The youth will have a chance to win giveaways, play games, and enjoy a performance by the 916 Crew.

“We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy,” said Sacramento Kings Owner and Chairman Vivek Ranadivé, in a press release. “This partnership continues the Kings commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.”

50 Cent also shared a statement:

“I did this deal after meeting with Vivek Ranadivé and learning how he and the entire Kings organization genuinely shares my philosophy of promoting conscious capitalism. I very much look forward to meeting the Kings fans and expanding the reach of my G-Unity Foundation and spirits brands in and around the city of Sacramento.”

Jackson is pulling all the stops with the partnership as he plans to gather high school students for a Kings game in a private suite, plus more.

Additionally, he will also work alongside the Sacramento Kings to launch live entertainment experiences at Golden 1 Center.