How Streaming Helped NBA YoungBoy Climb To An Estimated $12M Net Worth
Photo Credit: Cooper Neill

How Streaming Helped NBA YoungBoy Climb To An Estimated $12M Net Worth

YoungBoy Never Broke Again is an artist that certainly may live up to his name.

Unlike many artists in the Hip-Hop industry, however, the Baton Rouge native (born Kentrell DeSean Gaulden) has earned the vast bulk of his nearly $12 million estimated net worth from his music.

While many Gen Z rappers are diversifying their investments and building outside businesses, NBA YoungBoy has kept the focus squarely on the music. And, even while he’s incarcerated, his team is still trying to work out a way for him to continue to make music. What’s more, the “Bandit” rapper was reportedly amongst the highest-paid rappers of 2020, according to XXL Magazine).

So dedicated is he to his craft that he actually petitioned a judge to allow him to work from his at-home studio while surrounded by ex-military armed guards, according to Rolling Stone. And though the case is still pending before a federal judge, that move is proof that regardless of what life throws his way, NBA YoungBoy is going to throw his heart and soul into his craft. It’s no wonder that his net worth is as high as it is.

Let’s take a look at his net worth by the numbers.

Editorial note: The net worth listed in this piece is a speculative estimate drawn from a variety of online sources.

Music

Photo Credit: Paras Griffin

NBA YoungBoy is one of the only rappers, today, who makes the bulk of his money from actual music. His music career first kicked off in late 2017, when he was signed to Atlantic Records. Then, in January 2018, he dropped his first single, “Outside Today,” which drove his debut album, “Until Death Call My Name,” to peak at No. 7 on the Billboard charts.

In September 2021, “Sincerely Kentrell” dropped, and almost immediately went to the top of the charts. YoungBoy NBA then became one of only three rappers — the other two being 2Pac and Lil Wayne — to have chart-topping albums while incarcerated.

According to Billboard, NBA YoungBoy has made three studio albums, one compilation album, fifteen mixtapes, three collaborative mixtapes, three extended plays and twenty-six singles (including six as a featured artist).

Streaming Numbers

Courtesy of Youtube

Streaming numbers is another place where YoungBoy NBA has done well, as an artist.

AfroTech reported that NBA YoungBoy was No. 1 on  the list of YouTube’s top 10 most-viewed artists in the U.S. in 2020.

According to The Sun, as of July 2021, NBA YoungBoy had over 1.4 billion YouTube streams. He was No. 5 in Spotify audio streams with almost 6.2 billion and No. 3 in overall combined streams with almost seven billion.

The outlet further notes that these numbers have only added to NBA YoungBoy’s nearly $12 million estimated net worth. Of the more than $11 million in his net worth, $10 million of that came from his streaming numbers — $126,000 of that came in album sales, $129,000 came from touring, and $1.7 million of that came from publishing.