The man born Cameron Jibril Thomaz in North Dakota — who would ultimately call Pittsburgh home — exploded onto the Hip-Hop scene back in 2010 with the song “Black and Yellow.” And while Wiz Khalifa would have other success with some subsequent songs — including the super-smash “See You Again” with Charlie Puth, from the “Fast 7” soundtrack — his real success came with businesses outside of music.
Perhaps unsurprisingly, the 420-friendly Wiz Khalifa got into various canna-businesses. But that doesn’t mean the rapper is completely out of the music business. He co-founded Taylor Gang Entertainment with his longtime manager and friend, Will Dzombak, and the label is home to successful artists like Ty Dolla $ign. As Khalifa told Forbes back in 2017, it was important for him to keep his hands in the music business despite diversifying his other businesses.
“At the end of the day, everything I do business-wise is part of my real-life anyway,” he said. “I still wanna create, and I still have tons of ideas. I’m a musical person so my words are my gift. Finding ways to get better is really the exciting part.”
Regardless, Wiz Khalifa made the vast bulk of his net worth in businesses outside of music. According to Celebrity Net Worth, his $60 million war chest really started building in 2014, when he stopped paying for marijuana and instead began lining up endorsements with some of the biggest cannabis brands in the world. His partnership with The Cookie Company has resulted in his own strain of weed — the Khalifa Kush (KK) — and other deals in the same vein.
Let’s take a look at the green business that put more green in Wiz Khalifa’s pocket.
To get his Khalifa Kush pot into Canada, Wiz Khalifa had to partner with Supreme Cannabis.
“Supreme will exclusively produce and sell KKE branded products in Canada and possibly international markets, other than the U.S. The product lineup will include pre-rolls, extracts, capsules, and cannabis oils,” reported Benzinga.
The outlet further added that Khalifa will receive 5.75 million shares of Supreme Cannabis, plus an initial payment of CA$1.0 million ($746,300), in the deal.
Wiz Khalifa Rolling Papers
What’s a good dimebag of weed without the proper rolling papers to enjoy it? In 2014, Wiz Khalifa announced that he was partnering with RAW rolling papers to release his own proprietary line of rolling papers, called — what else? — Wiz Khalifa Rolling Papers.
“I’m really excited to have my own line of papers with Raw. I’ve been using the product for years and it only felt right to make this happen with them,” Khalifa said in a statement to Business Standard.
River Rock Cannabis
In 2016, Wiz Khalifa partnered with River Rock Cannabis to release his Khalifa OG strain of weed.
“These products have taken years to perfect,” Wiz said to Billboard. “I’m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide.”
None of these canna-businesses would have been possible without the initial creation of the Khalifa Kush strain, which was first brought to market in 2015 (just one year after The Cookie Company began sponsoring Wiz Khalifa’s pot purchases).
Wiz Khalifa's Weed Farm
Wiz Khalifa has expanded his canna-businesses to include the world of games. Titled “Wiz Khalifa’s Weed Farm,” this app allows you to grow and cultivate your own cannabis (with the help of the rapper, of course).
On April 20, 2021 (420 Day, of course) Wiz Khalifa announced that he’d struck up a joint venture with Tryke Companies to expand his already-existing line of Khalifa Kush products. According to HipHopDX, the joint venture would allow Khalifa Kush to expand its reach to the Southwest part of the United States.
“We’re excited to expand our footprint of the Khalifa Kush brand ensuring quality, authentic Khalifa Kush products are on the shelves of all the top dispensaries in Nevada, Arizona, and Utah for the next decade,” said Wiz Khalifa in a statement to the outlet.