One of the best pastimes to come out of quarantine from the music industry just inked a massive deal with one of the top music streaming platforms.
According to Billboard, Verzuz — the breakout live-streaming battle series co-created by legendary hip-hop producers Swizz Beatz and Timbaland — has just announced an official partnership with Apple Music and Beats 1, where their battles will now be available to stream.
In addition to streaming live from its Instagram account, each Verzuz battle will also simultaneously stream live on the music streaming service for free. Following each battle, fans and viewers will be able to recap the musical event on-demand via the series’ exclusive partnership with Apple Music.
Verzuz has created astronomical heights for the music world as a healthy alternative to tours and live concerts in light of COVID-19. The livestream battles have consistently made worldwide headlines each time.
The platform has previously featured battles between Alicia Keys and John Legend, Fabolous and Jadakiss, and 112 and Jagged Edge most recently, but they’ve broken Instagram live streaming records with Nelly and Ludacris, Jill Scott and Erykah Badu, and dancehall legends Beenie Man and Bounty Killer.
Up next, Verzuz is set to have West Coast legend Snoop Dogg face off against East coast icon DMX in a head-to-head battle this Wednesday, July 22, 5 p.m. PST and 8 p.m. EST.
