Usain Bolt is backing yet another fitness company.

The Olympian has partnered with Step App — a fitness finance (FitFi) platform. The announcement comes in with the launch of its private beta for the metaverse, according to HYPEBEAST.

Usain Bolt's Latest Role

The Jamaican superstar will serve in the role of a core ambassador, where he will help with the platform’s onboarding process and seek to bring additional premium brand partners and governmental organizations on board. 

“Exercise has always been, and still is, a massive part of my life,” Bolt said, per the outlet. “I’ve said in the past that we need to aspire to inspire, and through Step App, I would love to inspire as many people as possible to live a healthier and happier life.”

Rewarded For Exercise

Recognizing that fitness can be a challenge for many, Step App has introduced a method to compensate for it. The Web3 platform enables users to move-to-earn (M2E), which rewards them with cryptocurrencies — KCAL tokens — for working out.

With over 20 million users signed up, and waiting for access, Step App aims to “transform every exercise activity…into social activities and/or competitions with other users throughout the community, encouraging users to earn as they exercise towards economic freedom.”

“Our mandate is to inspire people to exercise daily so they feel better physically and mentally, and we feel we will achieve this by incentivizing their exercise by paying them in crypto,” said Kirill Volgin, CEO of Step App.

The outlet also shares that pre-registered users on the app will have the option to buy, trade, and wear SNEAKs — its digital footwear.

Let's Do This

Bolt has an eye for companies that offer a unique user experience. As previously shared by AfroTech, he participated in the $60 million Series B funding round for Let’s Do This. The fitness platform plans to use the funding not only to make sporting events more accessible but also to extend into further verticals in the live events and experiences space.