Unrivaled has a new uniform partner heading into its third season.
adidas announced a multi-year partnership with the women’s 3-on-3 basketball league on Sept. 23 and is now Unrivaled’s official uniform and performance apparel partner. adidas will supply on-court uniforms and performance gear for players, plus apparel for the league’s youth camps, clinics and community programming. The partnership will make its on-court debut at the start of Unrivaled’s 2027 season.
The deal comes a month after Unrivaled closed an oversubscribed Series C round of more than $100 million, led by Ten Pillars Sports Fund. The round valued the league at $650 million, nearly double its $340 million valuation from the previous September. Returning investors included Carmelo Anthony, Geno Auriemma, Trae Young and Alex Morgan, Front Office Sports reported.
Player ownership has been central to Unrivaled from the start. WNBA stars Breanna Stewart and Napheesa Collier founded the league alongside Alex Bazzell, Collier’s husband, and players are its largest shareholder group. Their equity pool is now valued at close to $200 million, or about 30% of the company. Unrivaled has also guaranteed every player a six-figure salary since its 2025 launch.
The partnership is also a major move for Candace Parker in her executive role at adidas. Parker signed with the brand when she turned pro in 2008 and was named president of adidas Women’s Basketball in 2024, shortly after retiring from the WNBA.
“adidas has a long history of investing in the athletes and moments that define this game,” Parker said in the announcement. “Through this partnership, adidas will bring elite performance innovation to Unrivaled athletes while continuing to invest in the future of women’s basketball at every level.”
Bazzell, who serves as Unrivaled’s CEO, said adidas “shares our vision and commitment to investing in the future of women’s basketball.”
Beyond uniforms, the two sides plan to work on athlete storytelling and initiatives that give players a bigger platform. adidas will also expand Unrivaled’s officially licensed merchandise with authentic jerseys, performance apparel and lifestyle collections. Details on product drops will be announced later.
Fans have already gotten an early look at the gear. Chelsea Gray, Aliyah Boston and Kahleah Copper wore partnership apparel during their tunnel walks Tuesday night. Unrivaled’s third season will air on TNT Sports beginning in January 2027.
