The Honey Pot, a black woman-owned company that specializes in all-natural and plant-based feminine care products, is currently sold in Wegmans, Walgreens, Whole Foods, and Target stores nationwide.
As part of Target’s Founders We Believe In campaign, The Honey Pot founder Beatrice Dixon discussed her thoughts on the retailer taking a chance on stocking her product and how she hopes to inspire young black girls to one day become business owners as well.
“The reason why it’s so important for Honey Pot to do well is so the next black girl that comes up with a great idea, she can have a better opportunity, that means a lot to me,” said Dixon in her ad.
Unfortunately, the recent commercial spot ruffled the feathers of a few people online and they took to TrustPilot.com to leave negative reviews about Dixon and her products.
The negative comments included racist language and several people who did not understand why a Black woman would want to encourage other Black girls to want to become business owners someday.
At one point, the otherwise 5-star, highly rated company received so many low reviews that it was rated only 1.5 out of 5 stars on the website.
Knowing these reviews were not based merit, or those who used the product, Black Twitter stepped in to restore The Honey Pot Company’s good name and 5-star rating.
Honey Pot, a black woman owned natural hair care line that’s sold in Target, had a commercial where they said they want to empower black girls.
Now white women are mad and have been leaving them a low rating.
Please give them 5 stars https://t.co/FABhpr4ZkH
— JoJo Suya (@eleven8) March 2, 2020
Thousands of Twitter users, many who have purchased and used the product themselves, assembled to leave positive reviews for the company that was a victim of unwarranted hate.
Non-black Twitter users also did their part to both leave positive reviews and flag disrespectful ones.
And with the help of Social Media coming together to stand against hate, The Honey Pot Company was able to gather 15,000+ reviews and a much-deserved 5-star rating.
Thank you!!! We’re so appreciative of all this support!!! pic.twitter.com/QsZhxCgZrz
— The Honey Pot Co (@thehoneypotcomp) March 2, 2020