Troy Carter, a major liaison between Spotify and the music industry, will be leaving his role of Global Head of Creator Services at Spotify in September of this year. Carter started in that role in June of 2016, and had this to say about his time at Spotify:
“I came to this company to help bridge the gap between Spotify and the creative community,” he said. “Over time, that goal evolved from fixing a challenge to building a global team focused on changing the game for artists around the world, partnering with them to help bring their creative visions to life in new and innovative ways. I’m very proud of what we’ve achieved but with so much accomplished, it was the right time to move out of the day-to-day into an advisory role. The knowledge, relationships and personal experiences will remain with me and I know that this talented team is committed to continuing this important work.”
Just this year Carter was listed as #36 on the Billboard Power 100 list. In April of last year, he even served as entertainment advisor for the Prince estate after his death.
Before Carter arrived at Spotify, he worked as CEO and founder of the Atom Factory, a management and digital music firm (where he managed Lady Gaga, John Legend, Charlie Puth and more).
After Carter departs from this role, he will continue to serve as an advisor to Spotify. Nick Holmsten, Spotify’s Head of Shows and Editorial, will take over Carter’s position.