Afrinanny — an online marketplace — is on a mission to help families locate childcare providers that will provide their children with the most culturally relevant experience.

Founder Dr. Irene Okoronkwo-Obika was inspired after she did not have a good experience with finding a provider who would meet the unique needs of her children.

“I figured that families of Black children need a streamlined way to access providers,” said Dr. Okoronkwo-Obika in an interview with SHOPPE BLACK. “ Our kids need to be the priority, not the afterthought.”

She also noted how important it is for Black children to receive childcare that reiterates cultural experiences most relevant to them.

“From birth, the odds are stacked against Black children,” she says. “It is important for them to have a community around that uplifts and instills cultural pride and identity.”

As the brand continues to grow, Dr. Okoronkwo-Obika says she hopes the community will continue to support them by word of mouth so more people know the platform was designed with them — and their children — in mind.

For more on how you can utilize Afrinanny for your childcare needs, visit their website here.