Walt Disney Studios just made a strong leadership move.

According to Deadline, Anastasia Ali has been promoted to Vice President of Marketing at Disney Studios Content and Jan Coleman has been promoted to Vice President of Global Marketing Partnerships, Promotions, and Multicultural.

Ali will work closely with all aspects of the marketing group to help with efforts to develop and lead strategic marketing goals for select theatrical films along with select films and series for Disney+. 

She is also the co-founder of Disney’s Black Employee Resource Group, The Bond.

Together, she and Coleman co-founded rePRESENT, the Studio Marketing’s center of excellence which focuses on scaling multicultural marketing competencies and developing diverse talent.

In her new role, Coleman will oversee creating, negotiating, and strategizing multi-platform brand partnerships across the studio’s multiple film brands: Disney, Disney+, Lucasfilm, Pixar, Walt Disney Animation Studios, and 20th Century.

As VP of Global Marketing Partnerships, Promotions & Multicultural for the Walt Disney Studios, she will also manage co-branded marketing campaigns and activations, placement integration, global licensing, and sponsorships of large-scale events. Coleman will focus on the creation of culturally relevant marketing partnerships with brands that are authentic in their approach to multicultural consumers.

Most recently, Coleman played a role in the promotional roll-out for the hit film “Soul.” 

Throughout her career at Disney, she has launched and managed partnerships with brands like Ancestry, Blue Apron, Bose, MAC Cosmetics, P&G’s My Black is Beautiful, Porsche, Whirpool, and Vizio.

“I am so grateful for the hard work, passion, and creativity that Jan and Anastasia have put into so many of our campaigns, and especially their dedication to authentically reaching our multicultural consumers,” said Disney Studios Content President of Marketing Asad Ayaz in a statement. “They are excellent leaders and I couldn’t be more excited for our road ahead as we embark on campaigns for an incredible slate of theatrical and streaming projects.”

Ali has also had quite a career with the company having previously worked on the campaigns for the hit film “Black Panther,” Will Smith’s highest-grossing movie, “Aladdin,” and this year’s Oscar-nominated Pixar picture, “Soul.”

Her Disney journey began in 2013 as an MBA intern and she also was a part of the Studio Marketing rotational program for rising executives.