Hair care products have been flying off the shelves ever since Black women came together as a collective to start embracing their natural locks.
The Black hair care industry was even valued to be worth over $2.5 billion in 2018, according to Mintel. Now, these Black entrepreneurs are taking the motto “For Us, By Us” to the next level by creating natural hair care lines that are tailored to their own.
Created by Rachel Corson and Joycelyn Mate, Afrocenchix is a London-based Vegan natural hair care company. According to the Afrocenchix site, it all started with the co-founders’ frustration with natural hair care products that didn’t live up to their hype. Although the founders were turned down by a lot of wholesalers, it didn’t stop them from raising funds from Angel investors. Corson and Mate even gained funds from their WeWork Global Creator award.
Founder Janell Stephens started Camille Rose to provide customers with safe and natural hair and skin products. Camille Rose is stocked in major retail locations such as Target, Walmart, and Whole Foods, according to their website.
According to the DIVA BY CINDY website, at the age of 16 Founder, Cindy Tawiah had a chemistry teacher who taught her how to make hair care products and it’s been uphill ever since. This hair care line focuses on alcohol-free shampoos and detangling conditioners that are made with Panthenol (B Vitamins), aloe, rosemary, horsetail, nettles, peppermint, menthol, and camphor. The name “DIVA” is an acronym that stands for: “Divine, Inspired, Virtuous and Anointed.”
Alikay Naturals products have no petroleum, mineral oil, alcohol, parabens, sulfate, or silicones. Creator and Founder Rochelle Alikay Graham-Campbell learned her talents from a Caribbean herbalist named YaYa. Today Alikay Naturals are sold in Target, Walmart, CVS, Kroger, Meijer, Face Values, Rite Aid, and Bed Bath and Beyond-Harmon. The creator has also taken her talents to France, the Netherlands, United Kingdom, Jamaica, and Bermuda.
CEO and co-founder, Saleemah Cartwright is a licensed cosmetologist and registered nurse (BSN). According to their website, Hydratherma products are all about balancing moisture and protein to protect natural hair from breakage and damage. As a cosmetologist, Cartwright, noticed that most of her clients didn’t know how to balance the levels of moisture and protein in their hair, so she developed Hydratherma.