Telfar may have a game-changing pricing system on its hands.
On March 21, the popular bag brand announced that it will hold a live price sale, where it’s “a sale in reverse,” according to its website.
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For the first time ever, Telfar will allow customers to choose the prices.
See the guidelines below:
The collection drops at the wholesale price (more than 50% off).
The price goes up every second — until it reaches full price
Whatever price it sells out at — basically becomes the price forever
You Decide The Price: the more you want it — the lower the price
The reverse sale’s intention is to disrupt the ideas of supply and demand and scarcity and value.
“WARNING: TELFAR LIVE is a total reversal of the markdown sale structure of the fashion industry: TELFAR LIVE is literally a sale in reverse,” the website writes. “Using TELFAR LIVE may disrupt both preconceived notions of value & scarcity and supply & demand. TELFAR LIVE provides an economic model that corresponds to the nature of black cultural invention — in a market where black culture moves all culture — but black people don’t own their shit. TELFAR LIVE cannot be taken with Black Capitalist Wolf Tickets and is not a replacement for real political struggle.”
The inaugural Telfar Live Price will launch on March 27 at 12:00 p.m. EST. Then, new product releases are set to roll out weekly until April 24.