For the Pixel 6, not only did Koenigsberger look for individuals who had the technical expertise to develop a product, but it was important for cultural education to be at the forefront of the technician’s decision-making process.

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“We acknowledged early on that the population that has suffered the most from technological bias has been people with darker tones. It is important for engineers and the product team to understand ashing, hair texture, mid and undertones, and how light translates with darker skin tone,” Koenigsberger said.

To understand if the product they were creating would be of value to the demographic they were catering to, Google collaborated with various photographers, cinematographers, directors and colorists who did not just produce work for people of color, but also produced work with people of color. This distinction led them to a pool of talent that included photographers Adrienne Raquel, Kennedi Carter, Joshua Kissi and director of photography Ava Berkofsky.

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