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Cardi B's 'Bodak Yellow' Hits One Billion Views On YouTube

Cardi B continues to make money moves! The rapper has reached another milestone with, “Bodak Yellow,” which just reached one billion views on YouTube, reports Music Times. She now has multiple music videos with more than one billion views via her channel, if we consider collaborations and features. Take her 2018 single “I Like It” alongside Bad Bunny and J. Balvin — for example — which currently has 1.3 billion views. Cardi’s “Bodak Yellow” first made history after it topped Billboard’s Hot 100 chart for three consecutive weeks following its release. Thanks to the breakout single, Cardi B’s debut album, “Invasion of Privacy” achieved huge success. In April, it became the first album by a female rapper to spend three full years on the Billboard 200, dethroning Lauryn Hill for her album, “The Miseducation of Lauryn Hill,” according to REVOLT. On Twitter, Cardi B shared the budget and backstory for “Bodak Yellow” revealing that it only cost $15,000 to make — talk about balling on a...

Shanique Yates

Aug 2, 2021

One Year After Calling Out Racism In The Music Industry, The Black Music Action Coalition Grades Progress

Last summer, the Black Music Action Coalition (BMAC) called out major record labels and streaming services in the music industry to do more to address their racial inequities. One year later, the U.S.-based organization has launched their own “report card” to grade various companies in the industry on how much progress they’ve made so far. Over the past year, many companies and corporations have announced their own initiatives and multi-million dollar funds to tackle systemic racism in America, but the BMAC didn’t think that was enough to create change in the industry. In an attempt to hold companies accountable, the organization decided to publish a report measuring all public pledges and promises made in the wake of George Floyd’s murder and the music industry’s widely-observed initiative, #TheShowMustBePaused. According to its website, the BMAC shared that it sent out a brief survey to over 60 executives at more than 20 companies. Their results reported that “five replies came...

Njera Perkins

Jun 21, 2021

YouTube Unveils Its #YouTubeBlackVoices Grant Recipients to Celebrate Today's Innovative Creators

In June of last year during the height of Black Lives Matter protests and social unrest, global video-streaming platform YouTube announced its $100 million #BlackVoices Fund dedicated to amplifying Black perspectives. According to an announcement, the fund was used to “invest with an intention: to present fresh narratives that emphasize the intellectual power, authenticity, dignity and joy of Black voices, as well as to educate audiences about racial justice.” As part of this global fund, this week YouTube revealed its #YouTubeBlackVoices Creator Class of 2021, consisting of 132 Black creators and artists selected to receive grants to assist them in their creative endeavors. “We believe that Black stories matter. That is why we created the #YouTubeBlack Voices Fund, a global, multi-year commitment to center and grow Black creators and artists on our platform, as well as to produce and acquire new YouTube Original programs,...

Njera Perkins

Jan 15, 2021