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YouTube To Return To Its Roots Of User-Generated Content, Prepares To End Focus On Original Programming

What seems to be at the top of YouTube’s list this year is a renewed commitment to the creators who keep the platform afloat. According to Deadline, the video-streaming giant has announced that it will return to the core reason that it was created in the first place — to serve as a home to creatives with a focus on user-generated content. While the platform has spent the past few years building a hub for original programming, the news reveals that they will scale back and put the funds back into programs that were built with creatives in mind.

Shanique Yates

Jan 18, 2022