What seems to be at the top of YouTube’s list this year is a renewed commitment to the creators who keep the platform afloat. According to Deadline, the video-streaming giant has announced that it will return to the core reason that it was created in the first place — to serve as a home to creatives with a focus on user-generated content. While the platform has spent the past few years building a hub for original programming, the news reveals that they will scale back and put the funds back into programs that were built with creatives in mind.