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Young King Haircare

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These Founders Launched Their Hair Care Brand For Young Men In Over 1,200 Target And Walmart Stores

You can now buy haircare products for the young king in your life thanks to this Black-owned business. After initially launching as a direct-to-consumer (DTC) brand in December 2019, Young King Hair Care decided to revise its go-to-market strategy, test various digital and social campaigns and engage with bloggers and influencers within their community — a move that ultimately led them to new levels of success. According to PR Newswire, not only did the changes lead to more sales than anticipated, but also to their products being sold on the shelves of Target and Walmart within their first year. Founded by Cora and Stefan Miller, Young King Hair Care is the first multicultural beauty brand for young men. After an experience or lack thereof, with finding products for their own young son, the couple set out to create a grooming line that not only appealed to young boys but is also plant-based and vegan.  The line also promotes a daily grooming regimen that promotes textured hair...

Shanique Yates

Apr 15, 2021