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Adidas CEO Says Dropping Kanye West's Yeezy Is 'Hurting Us,' And North American Sales Are Down 20%

Is Adidas in its comeback season? It’s a bit hard to say with the CEO forecasting a “bumpy year with disappointing numbers” ahead.

Ngozi Nwanji

May 8, 2023

Meet The Footwear Designer Behind Your Favorite Yeezys Who Is Launching His Own Apparel Brand

For Randall Yarborough, being highly in tune with his surroundings as an adolescent was the foreshadowing of his future career. The footwear designer grew up on the west side of Detroit, MI — off of Joy Road to be exact — and was fascinated by the buildings in the downtown area. While he didn’t know exactly just what architecture was at the time, he knew he wanted to get his hands on it.

Ngozi Nwanji

Mar 10, 2023

Meet Raymond Jones, A StockX Sneaker Authenticator Who's Ensuring Your Jordans Are Verified

Nike’s Air Jordan 16 Retro “Countdown Pack” sneakers and the adidas Yeezy Boost 350 Pirate Blacks are a few favorite sneakers you can find in this StockX sneaker authenticator’s closet. Raymond Jones is a level two sneaker authenticator at StockX, curator of a marketplace for apparel and accessories. The company is most notable for its sneaker resell program, and the primary aspect of its authentication process is making sure products are authentic. AfroTech previously reported that StockX has a global team of more than 300 authenticators across 11 authentication locations with a 99.95 percent accuracy rate. Photo Credit: Jeff Kowalsky Fashion was a big part of Jones’ upbringing and one of the reasons why he’s always dreamed of becoming a sneaker authenticator. He recalls being in high school and seeing all his peers apply for jobs at Foot Locker and similar stores so they could be the first to get their hands on the latest Jordans. Jones has been working for StockX since last...

Michelai Graham

Dec 10, 2021

Athlete-Turned-Techpreneur Gerome Sapp's $1.8M Yeezy Prototype Sneaker Purchase Is Giving Back To The Culture

For former NFL player Gerome Sapp, transitioning from the world of professional sports to the world of business came with ease once he found the right concept. After retiring from the league in 2008, he was inspired to start a new career as a tech founder, and his latest conquest in the industry is proving to be quite a force in the investment space. With his driven mindset and finance background, the athlete-turned entrepreneur came up with an innovative concept to educate his community on what it means to make smart investments in assets that especially resonate with them — sneakers. This simple yet revolutionary idea is what paved the way for his new fintech startup Rares — a product of the Techstars Los Angeles Accelerator program — to launch as a platform to help people to invest in shares of particularly notable sneakers. The business, which launched earlier this year, was born amid the pandemic and gave Sapp the opportunity to combine his two passions — the Stock Market and...

Njera Perkins

Aug 30, 2021