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A$AP Rocky To Disrupt Norms Of Whiskey Production With Mercer + Prince

A$AP Rocky is on to his next venture! According to a press release the rapper and entrepreneur is dropping a new whiskey on the market in collaboration with Global Brand Equities and E. & J. Gallo. “I’m so excited and grateful to finally introduce Mercer + Prince to the world. I have wanted to launch a whisky for a few years, but it was difficult to find partners willing to innovate to the level I envisioned. Fortunately, I found those partners in Global Brand Equities and Gallo,” A$AP Rocky said, according to a press release.

Mar 25, 2022

Black-Owned Guidance Whiskey Can Now Be Found in 50 Stores Thanks to Black Distributors

If you’re a whiskey lover, you are in for a treat! Jason Ridgel is a Black entrepreneur who just signed a historic partnership deal with a Kentucky-based Black-owned distributor for his whiskey brand, Guidance Whiskey. With this power move, the Tennessee-based whiskey has been selling like hotcakes! Founded in 2018, Guidance Whiskey is a premium craft whiskey that’s produced in small batches to fully ensure its taste and quality would appeal to consumers’ preferences, particularly African Americans. According to , you can find Guidance Whiskey online for delivery in 43 states as well as on the shelves in stores in Kentucky, Florida, California, Georgia, and Tennessee. Now, with this partnership deal, the products will be on the shelves of 50 more retail locations in five states, which includes 10 stores in Kentucky. Ridgel shares how he had to go through a lot of “nos” before achieving such a big “yes.” “I was told ‘no’ by a bunch of distributors,” he said in an...

Sep 24, 2020

Jack Daniel's and Uncle Nearest Take Action to Give Blacks a Shot in the Whiskey Industry

Last week, the Jack Daniel’s Distillery and the Nearest Green Distillery announced the Nearest & Jack Advancement Initiative, a program designed to promote diversity and Black leadership in the American whiskey industry . According to PRNewswire , the joint initiative, between the two Tennessee distilleries, will give $5 million combined toward providing expertise and resources to Blacks entering the spirits industry as entrepreneurs. The money will be allocated to create the Nearest Green School of Distilling, whose STEM-based curriculum is being developed in partnership with Motlow State Community College. In addition, the pledge will offer apprenticeships specifically to African-Americans already in the whiskey industry via the Leadership Acceleration Program (LAP) and establish the Business Incubation Program (BIP), which will provide access to top marketing firms, branding executives, expanded distribution networks, plus other assets and opportunities to grow their spirits...

Jun 15, 2020