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How Black Twitter's Impact Changed Viewership Culture For Awards Show Season

Before the days of social media, there was such a time where we actually had to wait for media headlines to circulate timely news like awards show results if we missed the initial viewing. Thanks to platforms like Twitter, Black users have created a new ritual for watching awards shows that allows us to both view and commentate in real-time with other fellow users online. Black Twitter — defined by The Guardian as “a particular collective of black identities and voices on Twitter taking part in culturally-specific jokes and dialogues that affect the community” — innovated this practice which is sometimes referred to as “family reunions.” This reunion aspect comes into affect largely when major TV and film events air, seemingly creating virtual viewing parties before they became a popular trend amid the pandemic. Black Twitter’s presence online grew to prominence during the 2010s as an influential cultural force that has called attention to many historic moments such as...

Njera Perkins

Mar 14, 2021