Entrepreneurship chose founder Veronica Woodruff. At the age of 8, Woodruff convinced her dad to buy bulk candy from the store so she could sell the sweet treats to her classmates. When she hit middle school, she would often win the fundraising campaigns. Her hustling nature stemmed from her family of entrepreneurs. “My grandfather was an entrepreneur. My aunts and uncles are entrepreneurs. I’ve been around a lot of entrepreneurs,” Woodruff told AFROTECH in an interview. When Woodruff was 21 years old, she moved from Monterey Bay, CA, to Atlanta, GA, after her father passed away. What kept her rooted during this transitional period was encouragement from her former college advisor. “I went to college at California State University, Monterey Bay. I remember telling my advisor that I was moving to Atlanta, and he said, ‘Atlanta’s a good city. It’s home of the world’s best Fortune 500 and Fortune 100 companies.’ He said a lot of people come from all over the world to start these...