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With Valentine’s Day being right around the corner, Shake Shack and DoorDash have partnered for a new way to bring in the season of love. Food & Wine reports that the fast-food restaurant has partnered with the delivery giant to create a chicken sandwich-themed dating microsite called, “Eat Cute,” a play on “meet-cute.” The new food-based dating site is described as a “spicy dating site to help singles find their perfect match over their shared love of Shake Shack’s new Buffalo Chicken Sandwich,” according to the outlet. “This February, Shake Shack wants all our single fans to find love in a hopeless place — online,” said Shake Shack’s chief marketing officer Jay Livingston in a statement. “By partnering with DoorDash for ‘Eat Cute,’ we are hoping to use our Buffalo Chicken Sandwich to light the initial spark and help singles everywhere spice up their dating experience.” The idea for the “dating site for chicken lovers” was sparked from chicken sandwiches being in DoorDash’s top 10...
Hinge is here to save your love life just in time for Valentine’s Day. According to a press release, the dating app will partner with singer and songwriter Soko to distribute $100 to parents for child care needs. The financial relief is timely, as the dating scene can be difficult to navigate with children in the mix. In fact, Hinge collected data revealing 63 percent of singles with children – and 73 percent of LGBTQ+ parents find it difficult to make time for their love life. The financial nudge aims to remind parents to prioritize their needs and get out into the dating world. “Sometimes, I get lost in that world where I’m ‘just’ being a mom non-stop. I forget my core essence and can’t even imagine going on a date or having a romantic life. That’s why it’s important for us to just put ourselves out there. To try to find love beyond parenthood. Even if you’re not in a place to do it right now, just reminding yourself you deserve is important,” Soko said in the press release. Hinge...
Black love is typically just seen through the lens of romance. But for BLK, their platform is created to be a loving space for the Black community, no matter their reason for joining. Of course, the Match Group extension, which launched in 2017, is primarily a place for Black singles to connect and potentially find a life partner, but BLK is also a hub for enlightening conversations around social issues and a space to reaffirm the Black American experience. Just in time for Valentine’s Day, BLK launched “Once You Go BLK” campaign, a celebration of the unlimited potential of Black love. The initiative showcases the journeys of BLK users and small business owners to acknowledge how real people date. “Once You Go BLK embraces the culture of the Black community, while also shedding light on important community topics from state violence to supporting Black-owned businesses,” said Jonathan Kirkland, Head of Marketing & Brand for BLK. “Our ambition for this campaign is to foster more...