As a user experience designer for Gap Inc., Kimberly Ezeama’s work focuses on reducing the likelihood of online shoppers wanting to speak to the manager. She designs cart and checkout experiences and profile and account pages for customers across the four Gap Inc. brands — Old Navy, Gap, Athleta and Banana Republic. Simply put: “I try to make the website(s) easy to use and to shop on,” she says. A recent example of her work was helping launch Gap Inc.’s integrated loyalty program. The team redesigned the part of the checkout process where customers select their shipping speed. The improvements significantly reduced the number of customers who leave the checkout without making a purchase. Ezeama is new to the retail tech field and Gap Inc., having been with the company for just a year after transitioning from a job in health care. “It’s been an exciting experience because I’ve been learning so many new things. My team is super, super supportive.” The role has allowed her to tap into...