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It’s no secret Issa Rae is rooting for everybody Black and things are no different this holiday season. Joining forces with American Express, Issa Rae will be curating the ByBlack Bazaar marketplace on Saturday, Dec. 11 in Downtown Los Angeles. “As a curator at the marketplace, in its simplest form it will be a great place to stop by and get a gift especially if you do not know what to get people because there will be a range of options,” Issa Rae shared exclusively with AfroTech. “It will also be a great way to establish community amongst business owners and allow owners to establish and forge relationships. You will see the family behind the business and you will see directly or hear about the history of these businesses. With online businesses, you don’t get the neighborhood store feel often. So, the Bazaar marketplace really excites me for that.”
It seems that “whatever you need, you can get that Black” is the apparent mood for Google and its second annual #BlackOwnedFriday campaign, which features Grammy award-winning artist T-Pain and pop sensation Normani. The shoppable film is giving 50 Black-owned brands their flowers and will highlight over 100 products from beauty to home goods and more. The musical project will allow users to shop and connect with businesses in one click. Essence reports, the partnership felt organic for T-Pain because he has always advocated for Black-owned businesses long before it became popular. “I was thrilled when Google reached out about the second annual Black-owned Friday,” T-Pain said, according to Essence. “Last year, Google partnered with the U.S. Black Chambers, Inc. to reimagine Black Friday as ‘Black-owned Friday’ — a day to celebrate and support Black-owned businesses. This year, I’m proud to join Google and the U.S. Black Chambers, Inc. for another year of encouraging shoppers to...
Hollywood mogul Issa Rae is always rooting for everybody Black, and today is no different as she pushes for all Black-owned businesses to officially certify their brands through a newly-launched program. According to a press release shared with AfroTech, the producer and actress is supporting American Express and the U.S. Black Chambers, Inc.’s (USBC) joint effort to expand their ByBlack initiative with the launch of the “first national certification program exclusively for Black-ownership designation.” Photo Credit: American Express The free first-of-its-kind platform — which was designed as a directory for Black-owned businesses — will now offer Black business-owners the opportunity to easily obtain approved accreditation that their customers and other companies can trust when spending with them. “We are thrilled to team up with the USBC to expand the ByBlack platform,” Jessica Ling — senior vice president of Global B2B Marketing at American Express — tells AfroTech. “Seventy-five...