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Viola Carmona Created Tussle, A Livestream Platform, Following Her Experiences With Her Peers Who Needed Help Managing Their Earnings From TikTok

As the future of short-form video-hosting platform TikTok remains uncertain, one user is already creating a new home for creators. Viola Carmona is the founder of Tussle, an emerging livestream platform described as “the ultimate battle app” for creators to thrive. Carmona told AFROTECH™ that t he concept emerged following the experiences of her online peers who needed help with their earnings from TikTok through livestreams. TikTok’s Live feature, launched in 2019, allows creators to earn virtual gifts in the form of diamonds from supporters to earn revenue, the company website mentions. The more creators utilize this feature, the more they can be rewarded. Per TikTok, creators can earn a 50% split with the company following deductions for “the required payments to app stores, payment processors, and any other adjustment required under our terms and policies.” In December 2023, a report revealed that TikTok has generated $10 billion in total global consumer spending, and users have...

Mar 21, 2024

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