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How CurlMix Founders Raised Over $5M After Rejecting $400K On 'Shark Tank'

The founders of CurlMix have taken the phrase “know your worth” to a whole new level! Tim and Kim Lewis launched CurlMix in 2015 as a do-it-yourself (DIY) subscription box but in order to improve sales, they pivoted the concept into a haircare line that has been thriving ever since. “ CurlMix was birthed from our first business as a DIY box for curly hair, so think like Blue Apron, but for hair,” said Kim in an exclusive interview with AfroTech. “We were sending people raw materials to make their own kits or products at home and one box emerged from all 24 that we produced and that was our flaxseed gel.” After customers loved the box, the Chicago couple shifted their entire business to focus on their flaxseed gel noting that customers weren’t able to get the product in stores because most brands would never consider making real flaxseed gel because of the way that it is produced is like cooking. “You have to boil real flaxseeds and then extract the gel,” Kim explained. “Then you...

Jun 9, 2021