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When it comes to the music business, touring is an essential part of the way that artists generate income. As previously reported by AfroTech, acts like Beyoncé and Jay-Z — and their On The Run II tour — make up some of the highest-grossing musical events of all time with numbers like $253.5 million. However, what happens when those ticket sales don’t skyrocket?
For the past six years, CNBC has chosen 50 start-ups to be a part of the CNBC Disruptor 50 list. Out of 1,000 nominated companies, Rodney Williams’ LISNR was chosen as a part of the 2018 list , marking the companies third appearance for its innovative data-over-audio transmission technology. LISNR uses audio to transmit data between devices . Rather than Wi-fi or Bluetooth technology, the low-power data transmission that LISNR uses lets devices send fast, secure information throughout the world via inaudible smart tones. Last year LISNR paired up with Ticketmaster to create technology that would let different venues check attendees into their events quickly, easily and securely. The CNBC Disruptor 50 Advisory Council is made up of 52 leaders in entrepreneurship and innovation. This group reviewed and ranked the required quantitative and qualitative criteria that the nominees were required to submit in order to figure out the importance and ability to disrupt pre-established...