Entrepreneurs Erica Davis and Catherine Carter are reimagining the wine experience thanks to The Sip, a subscription service that helps users discover their palate and find which wines best suit their needs without spending a fortune. A shared struggle between the Oakland, CA natives inspired the launch of the company in 2020. On a getaway trip, Davis and Carter found it difficult to find new wine brands to discover. A light bulb then went off as the duo soon realized there was an untapped market. Therefore, they wanted to launch a company to make wine tasting more accessible. “The complexities often make the alcohol category feel exclusive and that’s something that we’re trying to democratize. Our goal and our mission is to make wine more approachable and accessible to the masses,” Davis told AfroTech exclusively.   She continued: “We know representation matters. When you are a Black woman and or a woman of color in this industry, you get pigeonholed into what they think you like....