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The Quaker Oats Company

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Aunt Jemima Finally Gets An Official Name Change After Over 130 Years

So long, Aunt Jemima! Yesterday (Feb. 9), PepsiCo, Inc. announced the debut of Pearl Milling Company, reports PR Newswire. Despite the name change, the beloved pancake mix and syrup varieties will keep the familiar red packaging and will remain on shelves under the Aunt Jemima name, minus the character image, until June. While Pearl Milling Company is new to store shelves, it was founded in 1888 in St. Joseph and is responsible for the iconic self-rising pancake mix that later became known to the world as Aunt Jemima. The Quaker Oats Company purchased the Aunt Jemima brand in 1925 and over the years has updated its image to remove racial stereotypes that dated back to the brand’s origins. In June 2020, the company announced its transition from the Aunt Jemima name and likeness as a whole and pledged a $5 million commitment to support the Black community. “We recognize Aunt Jemima’s origins based on a racial stereotype,” said the company in a past press release. “As we work to make...

Shanique Yates

Feb 10, 2021