Just this week, the news arrived: Grammy award-winning artist The Weeknd is the performer for The Pepsi Super Bowl LV Halftime Show in 2021. To bring the big performance to life on the big day, executive producer Jesse Collins is now calling the shots. According to the LA Times , Jay-Z’s Roc Nation and Pepsi tapped Collins to produce the forthcoming show, and with this appointment, the EMMY-nominated creator becomes the first Black producer of the Super Bowl Halftime Show. “It is an honor to be a part of such an iconic show at such an important time in our history,” Collins said. “I am grateful to Jay-Z, Desiree Perez, the entire Roc Nation family, and the NFL for granting me this opportunity.” Collins is the CEO of his own entertainment company and has produced plenty of high-profile, star-studded events, including the Grammy Awards, the BET Awards, and CBS’ ”John Lewis: Celebrating a Hero” special. Collins’ new role is due in part to Roc Nation’s deal with the NFL, which was...