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Snap Inc. is introducing its latest efforts to push diversity, equity, and inclusion (DEI) to the forefront with the launch of 523, its first content accelerator program, according to information provided to AfroTech. The goal of 523 is to champion small, minority-owned content companies and creatives. The program counteracts those whose support and resources don’t match the massive influence they bring to the Snapchat community. Courtesy of 523 “The voices of underrepresented groups have long helped shape mainstream culture, yet these creative minds often don’t see the equitable benefits from their impact,” Starr Nathan, 523 Program Manager at Snap Inc., said in a statement. “If you want to make a real change, you have to embed equity in the business. That’s why we are designing tailored workshops, providing funding and helping participants build sustainable businesses.” The fuel behind Snap Inc.’s mission to help build minority-owned content companies and creators is Snapchat’s...
There has been increased attention on how business leaders address diversity , equity, and inclusion in the workplace. After nearly a year since the nation experienced civil unrest, a group of large corporations are banning together to keep the conversation going. Intel , Dell Technologies, Nasdaq, NTT DATA And Snap Inc. have teamed up to formulate a new coalition called the Alliance for Global Inclusion, Intel shared in a recent press release . Dawn Jones, Intel’s chief diversity and inclusion officer (CDIO) and vice president of social impact, told AfroTech that the companies formed this coalition to further commit to developing and aligning on shared metrics that track progress in diversity and inclusion. “This isn’t new for Intel – we’ve been growing and expanding our efforts to create more inclusiveness and close critical representation gaps for many years, and as we’ve done so, we realized that our efforts alone are not enough,” Jones told AfroTech. “We connected with...
Snapchat’s parent company — Snap Inc. — just announced its first Chief Marketing Officer, Kenny Mitchell, will lead the company’s global marketing efforts. Mitchell will report to Evan Spiegel, the company’s CEO. “Snap is a great company with strong values, an inspired vision and innovative products that are empowering its global community,” Mitchell said in a statement . “I look forward to helping Evan and Snap continue to tell their story to people around the world.” Mitchell has previously held positions at McDonald’s USA as the vice president of marketing and at Gatorade as head of consumer engagement. “Kenny’s consumer marketing expertise and his deep understanding of our products will be a great combination for Snap,” CEO Evan Spiegel said in a press release. “Throughout his career, Kenny has demonstrated his ability to successfully execute innovative, global marketing campaigns, many of which have leveraged our own vertical video and augmented reality products.” Mitchell’s...
SnapChat may be ready to reveal in-app games in April, according to reporting from Cheddar. The company has been rolling out huge updates including original shows produced by big TV names, augmented reality filters and building out its Discover page. Third-party games have used the platform, but SnapChat’s expected move could prove lucrative for advertisers. SnapChat’s gaming platform is set to have an augmented reality element to it, which emphasizes its November move to connect AR creators with brands. SnapChat has been making incremental steps into the gaming industry. Since the start of 2018, Snap Inc. bought PlayCanvas and invested in Fruit Ninja’s developer Prettygreat. Bigger tech companies like Google are also taking a stab in the gaming industry. Google’s console Yeti is currently in beta and is set to use cloud features to provide games to users. SnapChat’s gaming features may be another way to boost ad revenue streams. The company has already boosted its revenue using...
Snapchat announced the launch of its Creative Partners program helping brands connect with certified AR creators who are experts in using the multimedia messaging app’s AR lenses. The platform already has 30 creators using the Lens Studio—ranging from large advertising agencies to small augmented reality design shops—to create AR lens experiences with plans to increase that number over the next few months. Creators were selected based off their experience developing augmented reality. They were also required to complete a certification course on Snapchat’s development process, ad policies, best practices, and buy models for sponsored AR Lenses, according to Engadget . The company reports over 250,000 lenses have been created through the Lens Studio and have been viewed over 15 billion times.
This year, the newly branded Snap Inc. released new versions of their Spectacles and a Snap Map to help you find your friends and events going on around the globe. But their most exciting announcement comes in the form of Yellow, the company’s startup accelerator that aims to uplift people with visions for what mobile storytelling can be. Snap announced that each year they will choose individuals and teams to join their three-month program starting on September 10 where participants will have access to the tools needed to grow their businesses and put their ideas to work. Both established and aspiring storytellers with big ideas should apply to the accelerator. A total of 10 applicants will be accepted in the first go-around of the accelerator. The program will offer $150,000 for equity on “founder-friendly terms,” commercial support and partnerships, mentorship from industry veterans, networking events with other creatives and media luminaries and a creative office space in Venice,...