Snapchat’s parent company — Snap Inc. — just announced its first Chief Marketing Officer, Kenny Mitchell, will lead the company’s global marketing efforts. Mitchell will report to Evan Spiegel, the company’s CEO.

“Snap is a great company with strong values, an inspired vision and innovative products that are empowering its global community,” Mitchell said in a statement. “I look forward to helping Evan and Snap continue to tell their story to people around the world.”

Mitchell has previously held positions at McDonald’s USA as the vice president of marketing and at Gatorade as head of consumer engagement.

“Kenny’s consumer marketing expertise and his deep understanding of our products will be a great combination for Snap,” CEO Evan Spiegel said in a press release. “Throughout his career, Kenny has demonstrated his ability to successfully execute innovative, global marketing campaigns, many of which have leveraged our own vertical video and augmented reality products.”

Mitchell’s appointment comes more than a month after Snapchat hinted at plans to release in-app games. Snapchat’s gaming features may be another way to boost ad revenue streams as well.

Mitchell will officially start his new role at the company — recently named Generation Z’s favorite social media app — in June 2019. Snapchat currently has 190 million active users. Mitchell will be tasked with increasing that number.