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Andy Muir will be sporting a new hat as Skims’ new chief financial officer. Women’s Wear Daily reports the former vice president and chief financial officer of the Jordan Brand will lead inclusivity efforts and spearhead Skims’ growth and financial agendas, as it plans to expand globally. Muir’s presence is timely, as the swimwear and innerwear company, created by Kim Kardashian and Jens Grede, is set to reach new markets, launch new categories, and open brick-and-mortar Skims stores. The advancements will be supported by a Series B funding round in January totaling $240 million. “As Skims expands globally, it’s important to me that we partner with people who resonate with international audiences,” Kardashian said, according to WWD. “As a young brand that’s still growing, we are focused on aligning ourselves with those who represent our brand mission and ethos, while having global influence.” Muir will bring forward an arsenal of skills strengthened by her time working at Nike’s...
It looks like Emma Grede’s one rule is continuing to pay off for SKIMS. During an interview with CNBC, Grede shared that she has one rule that could very well be the reason that she is the founding parter of a $1.6 billion company. “I have a rule,” said the co-founder, according to CNBC. “You have to do things that scare you. I think that’s so important for growth.” Now, the brand continues to smash goals and reach ultimate heights of growth. After the SKIMS collaboration alongside Italian designer, Fendi went live on Nov. 9 and sold out in just one minute. Kim Kardashian first announced the Fendi collab with her SKIMS brand at the end of October and said that the partnership came about after meeting with the artistic designer of Fendi, Kim Jones, who not only praised the shapewear company but also loved the brand. After sending Jones a few SKIMS products, he traveled to Calabasas to discuss working together. And, the rest is history! View this post on Instagram A post shared by...