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Smirnoff Follows Through on $500K Commitment to Black Community in Partnership with SideBarre DC

This is worth a toast — Smirnoff is partnering with this Black women-owned small business to raise the bar, literally! According to PR Newswire, Washington, D.C. -based fitness studio, SideBarre is collaborating with the vodka brand to give adults (21+) across the U.S. the chance to attend a series of complimentary virtual bar(re) classes from home to support Black women entrepreneurs across the nation. Stemming from the brand’s $500,000 commitment to the Black community,  in partnership with SideBarre, Smirnoff will pledge $50,000 to Black Girl Ventures — a nonprofit aiming to provide access to community and capital targeting Black and Brown women-identifying business founders. “As a brand that is built on inclusivity and diversity, Smirnoff is proud to rise to the occasion to support Black women entrepreneurs by partnering with and donating to SideBarre and Black Girl Ventures,” said Jennifer Holiday Hudson , North America Brand Leader, Smirnoff in a news release. “Through this...

Feb 26, 2021