Buying Black just got a whole lot easier!

Salesforce and Combs Enterprises have joined forces to create SHOP CIRCULATE, a curated digital marketplace that will allow customers to discover and buy products exclusively created and sold by Black entrepreneurs.

On the heels of the centennial anniversary of the Tulsa Race Massacre this past weekend, SHOP CIRCULATE was created to equip Black businesses with a platform that would allow them to reach global audiences and will empower consumers to shop the world’s best Black-owned brands.

“Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” said Sean Combs, Chairman of Combs Enterprises in an official press release. “I’m excited to partner with Salesforce to create a platform that will advance our collective pursuit of economic justice.”

The announcement reiterates the value that comes with both supporting and empowering Black entrepreneurs and building wealth by circulating dollars within our own communities.

Combs Enterprises has also announced that through the SHOP CIRCULATE platform, The Nile List, one of the most respected and growing digital communities that connects consumers with Black-owned brands has been acquired.

Through this acquisition, Combs Enterprises has also announced the appointment of The Nile List founder, Khadijah Robinson to Head of Product where she will be responsible for overseeing the development and spearheading all SHOP CIRCULATE global efforts.

“Salesforce is honored to collaborate with Sean Combs and Combs Enterprises to help close the unjust wealth gap that prevents too many Black Americans from achieving economic equality,” said Marc Benioff, Chair and CEO of Salesforce. “SHOP CIRCULATE will empower us all — as individuals, communities, and companies — to support Black-owned businesses, amplify the talent of Black entrepreneurs and move us closer to true equality.”

SHOP CIRCULATE has also inked a partnership with the Offical Black Wall Street, the leading directory created to discover Black-owned businesses founded by Mandy Bowman who will serve as an advisor.

Click here to check out SHOP CIRCULATE.

Sean Combs Enterprises

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