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Exclusive: How Saweetie’s Social Media Savvy Helped Her Snag Her Own McDonald’s Meal

Saweetie has already been crowned the Hip-Hop content queen and now she’s plotting on the crown for best brand collaboration. After announcing her new out-of-the-box partnership with McDonald’s, on Aug. 9 the “ICY GRL” rapper finally unveiled the culmination of her teaming up with the fast-food chain to introduce “The Saweetie Meal” nationwide. This marks McDonald’s latest celebrity collaboration and its first-ever partnership with a female artist. AfroTech got the opportunity to hang out with Saweetie as she took over a Black woman-owned McDonald’s in Lynwood, CA to celebrate The Saweetie Meal’s release. Photo Courtesy of Stephanie Ogbogu / AfroTech What led Saweetie to this unusual, yet unique meeting of the minds? Three words — social media marketing. While other music artists took advantage of the break that quarantine gave them last year, Saweetie was hard at work pumping out skits and creative videos to keep her fans entertained and their minds off the unknown reality. Even...

Njera Perkins

Aug 10, 2021