Billionaire Rihanna has been elevating her empire. More recently, she’s reportedly filed a trademark for a potential new venture, Fenty Hair. This brings into question — how essential is a trademark in the business world? Trademark attorney Rosezena J. Pierce, who leads RJ Pierce Law Group, one of the top 50 trademark firms in the country, stopped by AfroTech to answer all of our burning questions on how important trademarking is in order to establish brand authority and protect yourself as an entrepreneur.