Ahead of Hip-Hop’s 50th birthday on Aug. 11, LL Cool J’s Rock The Bells threw the genre a celebration packed with unforgettable moments. Hosted on Aug. 5 at Forest Hills Stadium in Queens, NY, the Rock The Bells Festival’s lineup included Hip-Hop pioneers such as Queen Latifah, who brought out surprise guests Naughty By Nature, Big Boi, Remy Ma, and more. Another performer who hit the stage was Swizz Beatz and friends — one of them being Beanie Sigel.

LL COOL J is adamant about giving the pioneers of Hip-Hop their flowers. And as AfroTech previously told you, with Rock The Bells — created to empower Hip-Hop culture “from its roots to the modern day” — he’s doing just that.

Pampers has teamed up with LL COOL J’s Rock The Bells and Black Mamas Matter Alliance to ensure Black mothers receive the care they rightfully deserve. According to a press release Pampers is sponsoring Black Mamas Matter Alliance’s Black Maternal Health Week. The toddler brand will team up with Rock The Bells to launch a limited-time Non-Fungible Token (NFT) collection. All proceeds will be donated to Black Mamas Matter Alliance to support their work centered on scholarships for Black women, maternity care, and advocacy. “At Pampers, we believe every parent is entitled to experience the full joy of pregnancy and parenthood. That’s why we are committed to helping change the systemic issues that prevent Black moms from receiving the equitable care they and their families deserve. We’re proud to sponsor Black Maternal Health Week and provide a way for people to help drive change through our NFT offering,” said Melissa Aceves, Senior Brand Director of Pampers Equity & Inclusion at...