Richard Montañez

This Small Idea Became a Huge Cultural Phenomenon—and All It Took Was a Little Courage
This Small Idea Became a Huge Cultural Phenomenon—and All It Took Was a Little Courage

Frito-Lay’s beloved cheesy snack, Flamin’ Hot Cheetos, is everywhere and has been for quite some time. The crunchier, spicier sister to the OG puffs have grown from being just a pass-around, finger-licking food item in first period to an undefeated pop-culture phenomenon. The brain behind the...

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