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Sweethearts Turned Founders Launch Online Platform To Diversify The Event Planning Industry

If you’re on the hunt for a minority-owned business in the events space, the vetting process just got easier, thanks to Sweethearts Lola McClaney and Richard McClaney recognized an apparent disparity when they hunted for Black vendors for their wedding. The couple searched through countless Instagram hashtags and filtered through various profiles of businesses to ensure it was minority-owned. The process sparked the question between the couple, “Why isn’t there a platform that caters to this audience?” At this moment, the soon-to-be bride and groom knew it was time to create a solution that would diversify the event planning space. “Coming from the industry and going from being a vendor to a client, I have seen many disparities. It was important to create a platform for Black and minority-owned businesses for folks who look like us. We think it is important because that’s how you build community,” Lola McClaney told AfroTech exclusively. The move proved to be timely, as...

Jan 16, 2022