This Black-owned cream liqueur brand with a national presence has announced a whole new brand identity!

According to a press release, LS Cream Liqueur — inspired by the iconic, traditional Haitian drink known as “cremas” — is on track to quintuple its revenue from last year. The brand’s overall mission is to place the founder’s authentic family recipe in the hands of the modern drinker.

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They’re also looking to transform the way that people enjoy cream liqueurs outside of just the holiday season.

“LS was first inspired by my grandmother’s cremas recipe that we’ve enjoyed at our family celebrations for decades,” said co-founder Stevens Charles in an official press release. “We managed to capture the taste of cremas and put it in the form of a traditional cream liqueur to make it more versatile for cocktails and easy sipping since the homemade version is usually a thicker recipe. We’re excited to share those traditional flavors paired with a refreshed look with drinkers around the country who are looking for a new luxury spirit with which to raise a glass.”

The new and improved bottle features elements of the Haitian flag, including the Haitian coat of arms and the triumphant palm, signifying the importance of tradition and heritage that the LS Cream Liqueur was built.

“We want to stay true to our Haitian heritage and the tradition of cremas as a celebratory spirit while creating moments to drink LS year-round — adding a luxury touch to an espresso, mixing the liqueur into craft cocktails, and enjoying it in the traditional sense with friends and family,” said co-founder Myriam Jean-Baptiste in a statement. “We are bringing LS Cream Liqueur to everyday moments.”

LS Cream Liqueur has begun to roll out in additional states, including Connecticut, Georgia, Maryland, Massachusetts, Michigan, and the District of Columbia. People can also purchase online via ReserveBar, making the spirit available in nearly all 50 states.

Customers can find the new sleek, black bottle with minimalist colors and modern typography on shelves now.

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