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Raising Capital? Know Your Value So You Can Communicate it to Investors

As a start-up founder, finding ways to raise capital is probably one of the top three challenges keeping you up at night. Whether you’re trying to convince a family member or Silicon Valley investor to give you money, one key element for success is being prepared to clearly communicate your value and plans for growth and profitability. So in the words of Will Smith, “If you stay ready, you ain’t got to get ready.”  Here are a few questions to guide you in clearly communicating your value: In 60 seconds or less, how can you convey the unique value proposition of your startup’s product or service? For an investor who’s pitched often, time is of the essence. Prepare and practice a 1-2 sentence compelling story which highlights: The problem you solve. The benefits that make this product or service stand out from the crowd. The key to winning a person over with this statement is to entice them to want to learn more. Most importantly, avoid catchy phrases and buzzwords. For instance, ...

Feb 10, 2020

How to Launch an Effective Kickstarter Campaign

Launching a startup requires money, and no matter how much you’ve saved, you’re probably going to need more. In today’s startup market, seeking venture capital (VC) funding seems like the best way to raise money especially because VC firms often offer large checks and access to valuable resources that startups need. However, VC funding comes with strings. Investors will take equity from your business in exchange for that big fat check, and you might lose operational control over your company. However, there’s some good news; VC funding may not be your only option. Crowdfunding is a great way to raise large quantities of cash without sacrificing equity. However, not all crowdfunding campaigns are successful. Here are some commonalities among some of the most successful crowdfunding campaigns: Planning They say luck is where preparation meets opportunity. Technically you could throw up a campaign with a few lines and a picture and hope for the best. However, the most successful...

Jan 16, 2020

Ready to Launch Your Startup? Here are Five Ways to Raise Capital

Launching a company is difficult, and limited funding is the most common barrier to entry to the startup world. Do you have a great idea, but you’re trying to figure out how to fund it? Are you already running a startup, but cash is running out fast? Here are some ways to raise capital for your startup: Save Money Saving money isn’t easy, but it’s the most straightforward way to raise funds for your business. If you’re still working a regular full-time job, commit to saving a part of your current salary to help fund your dreams. Review your monthly expenses and eliminate unnecessary expenses like subscriptions and expensive lunches. If you live with roommates or a significant other, consider sharing expenses to reduce cost per person. This might include shopping in bulk, sharing an Amazon Prime account (or any subscription for that matter), and taking advantage of family memberships at the gym. If you’re already committed to your startup on a full-time basis, you should be auditing...

Jan 13, 2020