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Meet Deon Graham, The Chief Brand Officer And Mastermind Behind Some Of Combs Enterprises' Brightest Ideas

Deon Graham boasts the title of Chief Brand Officer at Combs Enterprises. Before reaching this career milestone, Graham worked in the Miami, FL, nightlife scene for several years. He also worked with liquor brands and later launched his nightlife website, City Never Sleeps, in 2008. The pivot came after recognizing a lack of diversity within the space. Going forward, Graham knew it would be important to work in an environment that places diversity at its center. His wishes were answered. One year later, he landed the role at Combs Enterprises. “When I got into the club scene, I realized they don’t want certain crowds to represent their brands. My first instinct was — I have to try to fix this. Then joining the Combs team, which was Blue Flame at the time, was my first real corporate job, and all I know is Black and brown employees.” He continued: “What Puff is doing here, is really the example and the blueprint that we should be sharing across the industry. I see the genius. I see...

Aug 16, 2022

Can't Nobody Hold Him Down: How Diddy Became One Of The Richest Men In Hip-Hop

Throughout his career, Sean “Diddy” Combs has made an impact. And now, as his children make their way into the entertainment industry, we take a look back on that impact. From his early days at Uptown Records to his current status as a modern-day Hip-Hop mogul, Diddy continues to be “ all about the Benjamins.” In 2020, Forbes estimated his net worth to be about $55 million, the bulk of which came as a result of his investment in various businesses. Most notably, though, the outlet pointed out that the bulk of his money came as a result of the success of CÎROC vodka, which is distributed through his wines & spirits business and a partnership with Diageo. But that net worth number doesn’t take into account his extensive real estate portfolio, which is said to be worth upwards of $35 million, according to And it also doesn’t take into account his recent deals made in 2021 — which are quite extensive, to say the least. He’s announced an R&B only label, an opportunity for...