Deon Graham boasts the title of Chief Brand Officer at Combs Enterprises. Before reaching this career milestone, Graham worked in the Miami, FL, nightlife scene for several years. He also worked with liquor brands and later launched his nightlife website, City Never Sleeps, in 2008. The pivot came after recognizing a lack of diversity within the space. Going forward, Graham knew it would be important to work in an environment that places diversity at its center. His wishes were answered. One year later, he landed the role at Combs Enterprises. “When I got into the club scene, I realized they don’t want certain crowds to represent their brands. My first instinct was — I have to try to fix this. Then joining the Combs team, which was Blue Flame at the time, was my first real corporate job, and all I know is Black and brown employees.” He continued: “What Puff is doing here, is really the example and the blueprint that we should be sharing across the industry. I see the genius. I see...