Memphis is widely considered to be the birthplace of the music we love today. It’s also the hometown of George Monger, the founder and CEO of Connect Music — a Black-owned music startup launched in 2020. More specifically, the Memphis-based company is a music monetization platform that provides distribution and publishing administration services. As Black creators are disproportionately affected by the downfalls of the industry, Monger has been dedicated to proving that music is an asset class by helping the group own their music and become profitable during today’s streaming era. The founder has gone on to have over 200 label clients and developed editorial partnerships with streaming giants Pandora, Spotify, and Apple. Addiontally, Monger has also gotten Boosie Badazz on board as part-owner of Connect Music.