It looks like Ticketmaster may have some competition on its hands. Two Black founders, 21, dropped out of New York University (NYU) because they were confident in their ability to improve the event planning industry, which is expected to grow to more than $2 trillion by 2028, according to Statista. As professionals themselves within the sector, Avante Price and Eli Taylor-Lemire are leading POSH and have a deep understanding of the challenges facing industry professionals.